The first web page in history is still online
The first website was born at CERN in 1990 on a NeXT computer. Discover its story, visit it today and see how it changed the way we sell online.
News, guides and myths about eCommerce and digital marketing.
The first website was born at CERN in 1990 on a NeXT computer. Discover its story, visit it today and see how it changed the way we sell online.
A CMS (Content Management System) lets you create and manage your website or online store without programming. What it is, how it works and which platforms exist.
A marketplace is a virtual shopping mall where many sellers offer products on the same site. How Mercado Libre, Amazon, eBay and Walmart work.
Differences between having your own store (CMS) and selling on a marketplace like Mercado Libre or Amazon: costs, control, traffic and when each one makes sense.
What you need to sell on Mercado Libre, how listings work, reputation, commissions and shipping, and when it makes sense to delegate your account management.
Tienda Nube is an eCommerce platform widely used in Argentina to create online stores without programming. How it works, what it includes and who it suits.
Shopify is an international platform for creating online stores. How it works, what it includes, its advantages and limits, and who it suits.
WooCommerce is the eCommerce plugin for WordPress. How it works, what you need to use it, its advantages and limits compared with other platforms.
Empretienda is an Argentine platform to create online stores simply. How it works, advantages, limits and who it suits.
Tienda Negocio is a platform to create and manage an online store. What it offers, advantages, limits and who it suits.
How Amazon works as a marketplace, which selling models exist (own logistics or FBA), what to consider when selling from Argentina and when an agency makes sense.
How eBay works as a marketplace, sale types (auction and fixed price), which products work best and what to consider when selling internationally.
Wix is a website builder with a visual editor that also lets you sell online. How it works, advantages, limits and who it suits.
PrestaShop is open-source eCommerce software you install on your own hosting. How it works, advantages, limits and who it suits.
Magento is a powerful eCommerce platform for large catalogs and complex projects. How it works, advantages, limits and who it suits.
Busting myths: why the size of your company does not define your online success.
Ever heard that creating an online store is a piece of cake and sales come by themselves? It is a widespread myth.
Is this the end of traditional street-level retail in Argentina? Busting the myth for small businesses.