WooCommerce is a free, open-source plugin that turns a WordPress site into an online store. It is one of the most flexible options for building an eCommerce.
How it works
Unlike platforms such as Tienda Nube or Shopify, with WooCommerce you contract the hosting and the domain, install WordPress and activate the plugin. You have full control of the site, but also the responsibility of maintaining it.
Advantages
- Very flexible: custom design and features with themes and plugins.
- The base plugin is free.
- Good SEO thanks to the WordPress ecosystem.
- Your store and your data are yours and can be migrated.
Limits to consider
- You need hosting, updates and backups.
- Security and performance depend on how it is configured.
- Many paid plugins can add costs.
- It requires more technical knowledge than cloud platforms.
Who is it for?
Businesses that need customization, that already use WordPress or want content and store on the same site, and that have someone to take care of maintenance.
To compare against selling on a marketplace, read CMS vs Marketplace. At Solinit we work with all CMS platforms and help you choose the one that best fits your business.